The project is located on the Roof Plaza Level of the new Nakheel Mall, centrally located on the Palm Jumeriah Islands (the "trunk") in Dubai, UAE.

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Nakheel Malls LLC aims to develop both a Viewing Deck Museum Experience and the whole 52 nd Floor for the Viewing Deck itself of the Nakheel Mall located at the center of the Palm Jumeirah in Dubai, United Arab Emirates. The design must include pre-entrance to the unique lobby spaces, entrances, signage and complete branding/naming of the overall space. The layout of the above spaces will include amenities and interior design for the Entrance Lobby, Washrooms, Viewing Deck Experience Lobby, Viewing Deck Museum, Lift Lobby to the Viewing Deck and the 52nd Floor Viewing Deck with a direct link that connects the Museum and the Viewing Deck. Total area for this project is 3,810 m2.

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The overall experience must be seamless creating a new "never seen before" destination within Dubai, exhibiting a unique style that reflects the standard of the mall and the adjoining 5-star Hotel.

The space aims to attract not only tourists and locals but provide an educational venue to students and families.